Troy’s Lessons from the Edge provide businesses with potent and refined tools, all of which have been road tested in real-world situations and none of which you will ever learn about in business school.Leadership
Business
Entrepreneurship
Change
There are theory specialists and then there are those who have been there. Troy Hazard, recent Global President of the elite Entrepreneurs' Organization, has survived moments of sheer desperation in business. Drawing from a lifetime of innovative, real-life leadership experience, Hazard now shares with businesses his powerful Lessons from the Edge.
How do you make the right decision when you're faced with a situation you've never experienced before? What do your customers really want from your company and how do you ensure your relationships with your consumers are as strong as possible? How do you recognise trouble and change your strategy accordingly?
Topics
FutureProofing Your Business
With ten start-up companies in 20 years, Hazard has seen a number of companies take the step from being a good business to truly finding their Edge. This presentation encompasses a number of stories and case studies from both his own businesses and those with which he has worked as a consultant all over the world. He will share stories of the success of buying an ailing Internet business that was losing $60,000 a month and then turning it around to being profitable within 90 days. He will also share his own personal experiences of what happens when you take your eyes off maintaining ‘The Edge’ in business, stop looking to the future and get stuck in the past.
Leadership Lessons
Leading people is not easy, just ask the recent Global President of the Entrepreneurs’ Organization. In this session, Troy will share some of the lessons he and his peers learned in that role as leaders of leaders, and leaders of teams. Armed with this information you will be more focused, balanced, aware, and effective. He will reveal the four key character traits that make up a good leader and offer real world business experiences that demonstrate how to improve your skills to maximise the impact on those you lead.
Revenue Through Relationship Marketing
In this presentation Troy will reveal the real meaning of relationship marketing. He will demonstrate what defines best practice when you are building a customer relationship marketing program for your business and show you how to get a programme started easily and effectively. Troy will offer examples of some of the better relationship marketing programmes he has developed for brands, how they worked, why they worked and who they worked for.
Change or Die
As part of his entrepreneurial adventure, Troy has spent years developing contacts around the globe so he can help drive his businesses and compete in a rapidly changing business environment. This presentation will encompass great change management tactics, including the four killers of business and how to avoid them, the five key drivers to making your business a success and how to predict and prepare for problems along the way.