As an Adjunct Professor at the Fuqua School of Business at Duke University,
Dr. Martha Rogers has helped to spearhead the "Managing Customer Value" coursework at the MBA and Exec Ed level. She is also the co-director of the Teradata Center for Customer
Martha offers audiences customized strategies developed over years in the trenches and detailed in the classic volumes, The One to One Future, Enterprise One to One, One to One Fieldbook, and the more recent The One to One Manager and One to One B2B.