. Branding/Customer Loyalty--Overpromise and Overdeliver
• Innovation--Fast Forward
• Customer Service--Rethinking Customer Service
Rick Barrera is a nationally acclaimed speaker, marketing consultant and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Hummer, Tivo, and Google will change your thinking about marketing forever. Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers.
His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch and Verizon. Rick’s previous books include Non-Manipulative Selling published by Prentice Hall, Collaborative Selling published by John Wiley and Sons and the self-published Dollars and Sense of Exceptional Service Delivery.
Topics
Overpromise and Overdeliver: How to Design a Branded Competitive Advantage and Deliver Extraordinary Customer Experiences. (Keynote presentation, and interactive half- and full-day sessions.)
Customer Service
Rethinking the Customer Experience for building a world-class service team.
Collaborative Selling
The Ultimate Customer Interview to help your team sell more in less time.
Brand-Aligned Selling to align, reflect, and reinforce the brand promise
Future Trends and Innovation
Fast Forward: The Ten Critical Trends Driving Sales, Marketing and Customer Service and how your company can profit from each trend.
570.842.3300All Rights Reserved
“You took the entire group right to the edge and inspired them to action . . . they loved you.”
R. Scott Anderson, Thrifty Car Rental