Richard Florida
THE RISE OF THE CREATIVE CLASS
An economist and sociologist, has been a featured commentator in PBS documentaries about the U.S. economy, global competitiveness and the future of jobs
An economist and sociologist, has been a featured commentator in PBS documentaries about the U.S. economy, global competitiveness and the future of jobs
The Rise of the Creative Class
Looks at the forces reshaping our economy and how companies, communities and people can survive and prosper in uncertain times.
The national bestseller that defines a new economic class and shows how it is key to the future of our cities.
The Washington Monthly 2002 Annual Political Book Award Winner
Richard Florida is the author of the best-selling books The Rise of the Creative Class: And How It’s Transforming Work, Leisure Community and Everyday Life and The Flight of the Creative Class. His latest book, Who’s Your City?, is also an international best-seller and provides the first ever ranking of cities by life-stages, rating the best place for singles, young families, empty-nesters, and more.
Cities and regions across the globe have embarked on new creativity strategies based on the thinking in Florida’s books. Rise of the Creative Class was awarded the Political Book Award for 2002 by the Washington Monthly and The Harvard Business Review named it one of the top breakthrough ideas for 2004.
Topics
Who's Your City? - How the Creative Economy is Making the Place Where You Live the Most Important Decision of Your Life
Place is becoming more relevant to the global economy and our individual lives. The choice of where to live, therefore, is not an arbitrary one. It is arguably the most important decision we make, as important as choosing a spouse or a career.
On Business Strategy: The Creative Corporation
Ever wonder why some companies die while others thrive? As Florida tells it, we have entered a whole new era of business competition. Having led large-scale studies of industries and companies from Toyota and other leading manufacturers to the software industry and high-end design, Florida shows how the key to success lies in three areas: harnessing cutting-edge design and innovation inside and outside the enterprise; attracting and retaining top high-performing talent; and picking the right set of locations. With real-world insight culled from more than two decades of research and his work with leading CEOs, Florida shows the keys to sustaining your creative edge and performance.
On the ‘Brain Drain’: Competing for Talent
Florida shows you the keys for attracting, retaining and managing the best and the brightest. Money is important but it won’t seal the deal, Florida argues. The best and the brightest are intrinsically motivated and seek out challenge, flexibility and the ability to work with other top talent in their working lives.
On Marketing: Capturing the Creative Class Consumer
There is no more powerful construct in marketing today than Florida’s idea of the "creative class." While others talk about fragmenting markets and long tails, Florida shows you why the creative class of 40 million Americans with 50% of the wages and 70% of disposable income is a group your company can’t afford to miss.
On Real Estate: Real Estate for the Creative Economy
Location, location, location. It’s an old real estate adage, but it matters today more than ever before. Florida’s work on demographics and migration of the creative class has made him one of the most sought after speakers and consultants to the real estate industry.
Place is becoming more relevant to the global economy and our individual lives. The choice of where to live, therefore, is not an arbitrary one. It is arguably the most important decision we make, as important as choosing a spouse or a career.
On Business Strategy: The Creative Corporation
Ever wonder why some companies die while others thrive? As Florida tells it, we have entered a whole new era of business competition. Having led large-scale studies of industries and companies from Toyota and other leading manufacturers to the software industry and high-end design, Florida shows how the key to success lies in three areas: harnessing cutting-edge design and innovation inside and outside the enterprise; attracting and retaining top high-performing talent; and picking the right set of locations. With real-world insight culled from more than two decades of research and his work with leading CEOs, Florida shows the keys to sustaining your creative edge and performance.
On the ‘Brain Drain’: Competing for Talent
Florida shows you the keys for attracting, retaining and managing the best and the brightest. Money is important but it won’t seal the deal, Florida argues. The best and the brightest are intrinsically motivated and seek out challenge, flexibility and the ability to work with other top talent in their working lives.
On Marketing: Capturing the Creative Class Consumer
There is no more powerful construct in marketing today than Florida’s idea of the "creative class." While others talk about fragmenting markets and long tails, Florida shows you why the creative class of 40 million Americans with 50% of the wages and 70% of disposable income is a group your company can’t afford to miss.
On Real Estate: Real Estate for the Creative Economy
Location, location, location. It’s an old real estate adage, but it matters today more than ever before. Florida’s work on demographics and migration of the creative class has made him one of the most sought after speakers and consultants to the real estate industry.
Beyond Mass Production: The Japanese System and Its Transfer to the U.S.
Not long ago, American manufacturing was in sharp decline. The Big Three carmakers closed dozens of plants, mostly in Michigan and other surrounding states, eliminating more than 250,000 jobs. Another quarter of a million workers lost their jobs in related industries. Now United States manufacturing is making a comeback--thanks, in part, to the transplanting of Japanese corporations of over 25 billion dollars worth of heavy industry and 100,000 jobs. The Japanese companies are making long-term commitments where United States business leaders had seemed to give up hope. The success of these ventures is the result of the sweeping revolution in the organization of technology, work, and production that lies at the heart of the Japanese model of production. This book explores the rise of this Japanese model and provides a detailed examination of the processes which have brought about its transfer to the United States. It presents new and original data on the extent of Japanese investment in both United States heavy industry and high technology and provides an empirically-grounded discussion of the reasons why this has occurred. The authors focus on the transfer of basic elements of Japanese production organization and develop a broad conceptual theme contrasting the Japanese model of production organization with that of United States Fordism. With a wealth of illustrations and straightforward examples, this work will appeal to those interested in urban and regional economics, industrial organization, labor relations, and economic geography.
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