Maximize your Web & Social Media ROI!

In a tight economy, CEO's and Controllers are increasingly demanding proof of return on their Website and social media investment - and rightly so.
Yet in fact, the majority of businesses are leaving money on the table, or failing to take full advantage of revenue-generating opportunities from their Internet presence.

And in many cases, executives don’t know about these losses, or how to detect them.

So how do you effectively plan for and evaluate your online success?

In this highly interactive program, Philippa shows you how to:

◦Define strategies for your Website and social media presence that ensure optimum support for your business and allow you to effectively measure results.
◦Derive meaningful and actionable intelligence (as opposed to “feel-good numbers”) from your Web analytics to direct ongoing improvements.
◦Designate appropriate management and implementation personnel, with an appreciation of the skills and knowledge required for each role.
After attending this program, participants will have a clear understanding of the strategic “30,000ft view” of their Web activities. They will also know how to assign resources and responsibilities for optimum return on investment.

“This is a very practical presentation that will help members enhance their ability to sell their products better, attract talent better, and create an overall better impression of their company on the Internet. Philippa is a perfect fit for these tough economic times when members want real take-aways from the meetings.
Phil Enscoe, TEC Midwest Chair

“I enjoyed your session immensely! Your information was extremely pragmatic, constructive and specific. It is not often one finds such an applicable experience delivered with immediate impact. THANK YOU!”
Gazo Namoglu, CEO, Arris Systems, Inc.

Leaky Boat Websites - and How to Prevent Them!

Even seemingly perfect Websites can be plagued by small, hard to find leaks in traffic. There's no obvious crisis to alert you, but these leaks can affect your credibility, sales, customer relationships, and therefore your bottom line.

Most of these problems can be found by careful analysis of your traffic reports. In this program, Philippa will show you how to find, fix and prevent traffic leaks. She'll take you step by step through some example reports and case studies, giving you a practical guide to keeping your Website watertight!

You'll learn how to identify:


■The top five areas where leaks are most common.
■Subtle and not-so subtle red flags that can indicate leaks.
■Key criteria for evaluating the severity of the leaks and prioritizing action.
■Essential techniques for fixing and preventing these leaks in future.
Website High Five Strategies

Over 80% of buyers looking for information on products and services are researching online. So how is your Website performing in attracting this lucrative traffic, and in generating quality leads for you? Could your site be losing business that you don’t even know about?

No matter how large or small your business is, you'll benefit from this program. You'll pick up practical, immediately usable advice that will show:

• the key considerations for appropriate and compelling Internet presence
• opportunities for developing new online markets, services and products
• essential tools for evaluating the return on investment of your site

Website High Five Returns

Your Website visitor reports are a goldmine of information. They help you to refine your site, develop new products and services for your customers, and increase visitor response.

If you don’t review these regularly, you’re missing critical clues as to how user-friendly your site is, how effectively your message is reaching your visitors, and what needs they have that you aren’t meeting.

In this program you’ll learn how to:

• interpret the critical information in your Website visitor and search engine reports
• apply this in refining your Web and e-mail marketing and customer service
• use it to develop new strategies, products and services

Website High Five Connections

To sell effectively in the ‘real world’, we’re told to anticipate our customers’ needs, to show that we “feel their pain”, and to respond to hidden clues in their body language and tone of voice.

But many Websites fail to create the crucial emotional connections with their visitors which can significantly enhance their response, sales, customer retention and ongoing return on investment.

In this program, participants will learn:

• the five critical emotions for creating and sustaining profitable online relationships
• tools and techniques for making these emotional connections on any Website
• key tips to avoid destroying or diluting the connection

Website High Five Marketing

The Internet is constantly changing, new online marketing tactics are appearing, and current ones are evolving. How do you know which are right for you, and set your budgets accordingly? Come to this program to explore the most appropriate priorities and marketing activities for your business. You’ll learn how to:

• define the key target markets for your Website
• develop content, copy and navigation to engage the visitor and create interaction
• promote the site in and beyond the search engines • integrate appropriate and targeted e-mail marketing campaigns
• implement social media and other emerging online marketing tactics