Michael Soon Lee
BRIDGING DIFFERENCES! Doing Business in China
Selling to Multicultural Customers
Sample Topics:
Black Belt Negotiating
Marketing to Multicultural Customers
Multicultural Customer Service
Advantages of Diversity

What can an American who looks Chinese - who speaks Spanish - who has been a movie actor - who is lousy at math- who grew-up in the “hood”… teach you about diversity??? Not much except that cultural differences can be fun – challenging – beneficial – frustrating… and more. For over fifty years Michael Soon Lee has lived between two worlds – American and Asian… accepted by both, yet not quite fitting into either.

Students often feel that they are alone in this struggle to fit in. What’s more important is that they understand it’s more important to be YOU.


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