Customers are given more choices every day, and have become more educated and more demanding. Martha Rogers meets that challenge head-on, having set the agenda for creating strategies that generate innovative 1to1a® customer relationships for over 10 years. Believing that the key to long-term success is direct, customized contact with customers, this visionary has demonstrated to audiences on six continents how to gain a competitive edge by becoming customer-focused ? by treating different customers differently. She is partner of the Peppers and Rogers Group, the pre-eminent global management consulting firm specializing in customer relationship management and e-business strategies. The firm provides strategic consulting, education, primary research, and executive search services to a Fortune 500 client list.
>Speech Topic: A Profitable Web Site is Possible
Learn the one-to-one techniques for analyzing and rectifying your Web disappointments or boosting a mediocre site. Personalization, privacy and data protection are still unresolved issues for too many Web sites, but there are 1to1 solutions that work. Build effective Web sites using one-to-one strategy to prevent customers from turning to the competition. Learn to tailor your products and services exactly to meet customer needs.
Topics
Today, reputations circulate at Twitter speed, as more and more customers find that their most trustworthy information sources are not the companies they want to buy from, but the other customers who have already bought. This session offers insight on how to create the kind of trustworthy enterprise that builds shareholder value.
Short-term Results and Long-term Success
In this provocative session, Peppers and Rogers demonstrate how long-term value is just as important as current sales and profit, and shows you how to how to build the business case for balancing short-term results with long-term value.
You Can't Un-Google Yourself
Higher expectations and networked consumers make delivering ideal customer experiences more important than ever. This session offers new proprietary research from Peppers & Rogers Group and best practice recommendations as to how your brand can deliver superior customer experiences and build trusted relationships in a world where Google results are often a brand's first impression.
Funding the Revolution in Interactive Marketing
Twitter, Facebook, YouTube, FriendFeed – we are now swimming in a much larger ocean of information than ever before. An issue many of us don't think too much about is how this fountain of information will be paid for. In this session, learn how to make emerging business models work for you.
Confronting the Constituencies of Healthcare Before It’s Too Late
Squeezed between rising costs, reduced Medicare coverage, and the relentless pressure to report good financial results every quarter, healthcare professionals face their most difficult moment in the history of the U.S. In this session, best-selling thought leader and healthcare expert [Don Peppers/Martha Rogers] offers the first steps to the way out.
Dancing Shoes for Honeybees: Leveraging “Word of Mouth” in Healthcare/Pharma
The “word of mouth” customers share with each other has always been more important to any business than advertising or sales efforts. In this session, [Don Peppers/Martha Rogers] discusses how to deal with this new level of patient power and why healthcare leaders have to embrace an open-minded, active listening approach.
Excellence or Innovation: Do We in Healthcare Have to Choose One?
The better any organization is when it comes to operations, the harder it is for that organization to be innovative. In this session, [Don Peppers/Martha Rogers] will demonstrate why the accelerating pace of change makes innovation not only beneficial, but critical to the efficient long-term operation of every healthcare organization.
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