At the forefront of a changing social and marketing landscape, Corinna Baban captures the essence of tomorrow’s technology by supporting today’s mindsAs Founder of Thrive Past 55TM, a national Expo focused on providing aging Americans with retirement support, Corinna markets to niche consumers like Baby Boomers and Seniors.
As a young entrepreneur, Corinna has been in business since the age of 16 and a founder since 22. Embarking on new technology and its social/cultural affects, Corinna makes the case for your organization’s move into the next phase of consumer marketing through real tactics that deliver tangible results to your bottom line and create a return on influence.
Topics
- Boomer Consumers
*Corporate Sales to this demographic
*Outreach, Social Media Interaction
*Marketing Tactics that work to spur B2C interaction
- Technology
*Knowing how to connect with consumers 45+ through technology
*What works & what does not
*New tech uses for 45+ consumers
*Consumer safety online)
- Getting an ROI through technology
*Corporate marketing tactics
*Increasing revenue through online platforms
*Measuring ROI on social media: A Managerial Accountant's Perspective on Marketing Dollars