Small Business, Putting American's Back to Work
Colleen DeBaise
Colleen DeBaise is The Wall Street Journal’s small business editor, an integrated position for the print Journal and online Journal, and her responsibilities include overseeing small business coverage and the development of new features that appeal to ent
Her book, The Wall Street Journal Complete Small Business Guidebook, was published December 2009. Before joining the Journal, Ms. DeBaise was deputy editor of BusinessWeek SmallBiz and has also been editor at SmartMoney’s small business Web site.

Ms. DeBaise began her career in financial journalism in 1998 at Dow Jones Newswires, where she spent seven years as a personal finance columnist and also lead court reporter. She has been interviewed on CNBC, MSNBC, and Fox Business News. DeBaise is a 2005 winner of the Newswomen’s Club of New York’s Front Page award for specialized writing.

Topics

• How to write a winning business plan

• Secrets to finding extra money during the lean years and beyond

• Ways to keep your stress in check while maintaining a work/life balance

• How to manage your time, including taking vacations and dealing with sick days

• Strategies for keeping your business running smoothly—from investing in technology to hiring the right people

• Marketing and management basics

• When angel investors or venture capital might be an appropriate way to grow

• How to execute your exit strategy
The Wall Street Journal Complete Small Business Guidebook
The country's most-trusted source for financial information offers business and lifestyle strategies that can help turn small-business dreams into sustainable successes.Because starting a small business is not only a huge financial risk but also a complete lifestyle change, anyone who wants to be his or her own boss needs to approach entrepreneurship thoughtfully and with careful planning. That’s why there is no better resource than The Wall Street Journal Complete Small Business Guidebook, a practical guide for turning your entrepreneurial dreams into a successful company, from America’s most trusted source of financial advice. It answers would-be business owners’ biggest question—how do I fund my venture?—then explains the mechanics of building, running and growing a profitable business. You’ll learn:

• How to write a winning business plan
• Secrets to finding extra money during the lean years and beyond
• Ways to keep your stress in check while maintaining a work/life balance
• How to manage your time, including taking vacations and dealing
with sick days
• Strategies for keeping your business running smoothly—from investing
in technology to hiring the right people
• Marketing and management basics
• When angel investors or venture capital might be an appropriate way
to grow
• How to execute your exit strategy

Running the show may not always be easy, but the rewards can be tremendous. You may be on the job 24/7, but you have the freedom to call the shots, to hire whomever you want, to work when you want and to take your business as far as you want to go.

If you do not see your desired speaker listed, please click here to send us your request.