"Wow, what a great finale to ASTD's largest-ever[14,000 attendees]International Conference and Exhibition. I am so delighted that you were our closing keynote speaker. Your message left our attendees feeling up-lifted and positive about themselves. Your message had great appeal to our attendees worldwide."


-- American Association for Training and development Anne Blouin, Director of Education

Chin-Ning Chu
The most successful author in Asia and the Pacific-Rim today
International best-selling author and ultimate speaker. Chin-Ning has authored four books, Thick Face, Black Heart; The Asian Mind Game, and her soon-to-be released publications, The Secrets of the Rain Maker, Journey to the City of Prosperity, and The Working Woman's Art of War

Chin-Ning Chu, author of The Bridge to the Pacific Century, is the most successful author in Asia and the Pacific-Rim today. Chin-Ning has authored four books, Thick Face, Black Heart; The Asian Mind Game, and her soon-to-be released publications, The Secrets of the Rain Maker, Journey to the City of Prosperity, and The Working Woman's Art of War. Her books have outsold such celebrated authors as Stephen Covey, Tony Robbins, and Faith Popcorn. She was honored during the 1996 Democratic National Convention as "Woman of the Year" by the global organization, Woman of the World.
 
Chin-Ning's teachings have touched lives in more than forty countries. She is highly revered among notable policy makers, foreign dignitaries, corporate executives, theologians, prison inmates, and professors. From Hungary to Malaysia, Australia to China, Holland to India, Chin-Ning has received thousands of letters wherein persons from all strata of society have shared their experiences of dramatic life transformations precipitated by her works.
 

Topics

•The Art of War Leadership

Too frequently rewards to your staff indicate that you are at the end of your resources; to frequently punishment of your staff means you are frustrated with your condition.


There is an old Chinese saying "The marketplace is a battlefield." Military leaders, politicians and businessman are all trying to gain an advantage over their competition and many turn to Sun Tzu's ancient work, The Art of War. Now, for the first time ever, international renowned business speaker and bestselling author Chin-Ning Chu demonstrates how you can apply this wisdom to succeed. The art of war is about victory and defeat, profit and loss, accountability and responsibility. It is about how you deal with the cards life has dealt you. It is a holistic approach to winning.


You will learn:


- Five essential leadership qualities
- Six ways to fail as a manager

- Five dangerous faults that will cause a leader to fail

- Five ways to victory

- One who is skilled in defeat shall never see destruction

- How to transform your company's weaknesses into strengths

- The eight character flaws among leaders

- The five elements to strategic thinking—the key to make winning decisions



•Strategic Thinking


Before waging a war, the five elements that govern success must be examined. Only then can a proper assessment be done.


The success of a company influences the survival and well-being of its employees and stockholders, as surely as the course of a battle determines a nation's fate. Military leaders, politicians and businessman are all trying to gain an advantage over their competition and many turn to Sun Tzu's ancient work, The Art of War. As Master Sun Said: "Those who carefully calculate their strategies will be led to victory. Those who carelessly calculate their strategies will be led to defeat."


You will learn:


- The art of war does not revolve around fighting, it is about determining the most efficient way for gaining victory with the least amount of effort, in a word strategy.

- None of the strategies stands on its own.

- How to utilize the power of paradox

- Don't look for rules or consistency

- Strategy is not about over exercising your brain

- How to make winning decisions

- How to use timing to create momentum

- How to create effective strategies at will

- Understand how "Disposition and Momentum" work in your situation

- Integrate your ethics, timing, weaknesses, strengths, leadership ability and management style as the core of strategic overview


•The Art of Strategy for Women


In a battle, use your regular formations to engage the enemy. Use unexpected surprises to overcome them.


Military leaders, politicians and businessman are all trying to gain an advantage over their competition and many turn to Sun Tzu's ancient work, The Art of War. Now, for the first time ever, international renowned business speaker and bestselling author Chin-Ning Chu demonstrates how women can apply this wisdom to succeed in their workplace.


You will learn:
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- Knowing yourself and consciously transforming weaknesses into strengths will translate into corporate accomplishments

- The Twenty-first Century, the Woman's Century

- Win without confrontation

- Adopt the best of masculine and feminine energies

- How to create an innovative resume to sell yourself

- How to let your style support your career

- How to get promoted without trying too hard

- Understand the nature of the glass ceiling and combat boots

- Good mother is a good leader

- Strategies for overcoming office jealousy

- How to become more innovative, adaptive and creative by integrating your own style and personality into every action you take

- To thy own, be true

- Integrate your ethics, timing, weaknesses, strengths, leadership ability and management style as the core of strategic overview

- How to travel light and get ahead fast


•Win First, Then Fight


Victorious solders win first and then seek battle; vanquished soldiers fight first and then seek victory.


Today, you are going to discover how Master Sun's Win First, Then Fight will alter the course of your life and your business. Win First Then Fight is one of the most mysterious statements in the book of The Art of War. Everyone has attempted to make sense of it, but few have. As Master Sun said, "Ancient warriors first place themselves in an invincible position, and then wait for the opportunity to defeat their opponents." In order to achieve "Win First, Then Fight" you need to incorporate Sun Tzu's proven winning strategic elements and a winner's attitude that able you to effectively respond to friction during battle and everyday business challenges.


You will learn:


- How proper mental and physical dispositions are needed for offensive and defensive battles

- Why both dispositions should be constantly present in our everyday lives

- How your character will determine your success or failure

- Five ways to victory

- He, who knows when to fight and when not to fight, wins

- He who knows when to use many or few troops, wins

- He who is well prepared to seize favorable
opportunities, wins
- Rising from the ashes—one who is skilled in defeat shall never see destruction

- Create conditions that your competitor cannot overcome by adopting Tao, Tien, Di, Jiang, Fa

- Wait for the right opportunity (the right timing) before you begins the battle

- You are the one who decides whether the battle is worth fighting

- Six ways to defeat

- How you can be certain of your victory

- How to overcome objection to reach a state of clarity

- Victory appears in your mind first


•The Art of War for Holistic Selling



The most important element of conducting warfare is aiming for a swift-victory and avoiding a prolonged campaign.


It is not enough just to show up to work everyday and put in face time. You need to create results if you want to keep your job, let alone get promoted and become that super "Sales Star". The marketplace is a battlefield. This is the nature of business competition. The success of a company influences the survival and well-being of its employees and stockholders, as surely as the course of a battle determines a nation's fate. Business leaders and sales associates are all trying to gain an advantage over their competition and many turn to Sun Tzu's ancient work,
The Art of War. Now, for the first time ever, international renowned business speaker and bestselling author Chin-Ning Chu demonstrates how women can apply these battle strategies to win.


You will learn:


- "Nine battlegrounds" for expanding domestic and international marketing territories—Scattered Ground, Light Ground, Comparative Ground, Open Ground, Intersecting Ground, Heavy Ground, Difficult Ground, Surrounded Ground, Death Ground

- Nine Changes for outrageous creativity to raise corporate sales dollars

- The Five Elements of Winning

- Eat what you kill

- Win first then fight

- Provide for yourself and others

- How to adopt Sun Tzu's five elements of warfare—passion and ethics, timing, resourcefulness, leading yourself and your customers, discipline in your everyday life

- Sell yourself first

- Know thyself and others—how well you know the world around you is directly proportional to how well you know yourself

- Close the deal fast

- Be valuable to your employer and your customers

- The Tao of closing the deal, know what not to sell

- Turning your liabilities into assets

- The shortest way to victory is not a straight line

- Moving from zero to zero, from winning to triumph

- How to make winning decisions

- How to improve your timing to create momentum

- How to create effective strategies at will

- Pretending to be a pig in order to eat the tiger

- The utilization of the paradoxical force of strengths
versus weaknesses, assets verses liabilities, real verses unreal, innovation verses tradition, can help you and your company transforming weaknesses into strength, raise corporate sales dollars, expand domestic and international marketing territories and guide leaders in making of tough decisions and advance in your career


•Diversity for the Bottom-line


Cultivate the virtue of respect in yourself, and that virtue of respect will be realized for you.


Cultivate the virtue of respect in a family, and that family will flourish.


Cultivate the virtue of respect in a village, and that village will prosper.


Cultivate the virtue of respect in your nation, and that nation will know abundance.


Cultivate respect in the universe, and harmony will reign everywhere.


Diversity working in three areas: (Personal Growth, Corporate Bottom-Line, and International Marketing) As we push our boundaries by learning to respect and value those who are different from us, we delightfully discover that beyond the superficial differences which exist between people and cultures, there lays a similarity in common nobility of humanity.


You will learn:



- Personal Growth: It is about expanding our capacity to give up who we think we are and become who we could be. Diversity is about embracing universal great love. Ironically, the whole idea that we are different from one another is a lie. According to the recent research shows that human genes are race blind.


- Corporate Bottom-Line: The great Chinese philosopher Lao Tzu who lived 2,600 years ago, stated, "Cultivate the virtue of respect in yourself, and that virtue of respect will realize for you. Cultivate respect in a family, and that family will flourish. Cultivate respect in a village, and that village will prosper. Cultivate respect in a nation, and that nation will know abundance. Cultivate respect in the universe, and harmony will reign everywhere." By this logic, cultivate respect in your company; your company's bottom-line will increase. Diversity programs cultivate the essential attitude for the harmonious operation and financial wellness of a corporation as well as one's personal success.


- International Marketing: Diversity is the intricate element to the success of a company's international marketing strategy. In today's global village economy, Diversity is no longer a polite program for humanitarian reason. It should be an essential part of the company's International Marketing program. Be sensitive to those who are different in expression and appearances is no longer a luxury to be exercised as an occasion courtesy. It is the essential skill in today's global village economy.


- The Chinese ancient philosophy and business strategies to recognize the similarities among all mankind
•Do Less, Achieve More

Let the angle of good fortune catch up.


Technology has promised us more leisure but, instead, has led many to new levels of frustration and overwhelm. By understanding the working of the paradoxical power of effort and easy we are elevated from the ordinary agitated state into an extraordinary level of serenity where synchronicity and hidden coherent drawl. Do Less Achieve More is about incorporate Strategy, Strength and Spirituality in to our everyday demanding lives and work.

The Asian Mind Game
This book, by East-West marketing consultant Chin-ning Chu, is must reading for any Westerner in business, government, or academia who negotiates in the Orient or wants to.


It is the first to reveal to Westerners the deep secrets of the Asian psyche that influence Asian behavior in business, politics, lifestyle, and battle.


Ms. Chu points out that Asian mind games have become so finely tuned over the centuries that Americans seldom realize that Asians view the marketplace (and by extension, the world) as a battlefield, and act accordingly.


She has extracted the principles of successful negotiations from centuries-old Chinese texts that have influenced all of Asia, and provides her readers with examples of their application in the modern world.


In the Western world, the ability to formulate cunning and subtle strategies for getting your own way in business, politics, and everyday life is regarded as a matter of intuition. In Asia, however, strategic thinking is a formal discipline studied by people from all walks of life. Amazing as it may seem, contemporary Asians base their outlook and behavior on the teachings of the ancients. In China, even children are familiar with the "36 Strategies," formulated by Sun Tzu, a famous military strategist, in the fourth century B.C.


Throughout Asia today, business people as well as political figures study Sun Tzu's Art of War and apply its strategies to all their activities, while Americans read The One-Minute Manager and All I Really Need to Know I Learned In Kindergarten. No wonder, Ms. Chu comments, that when it comes to business and political negotiations, the Chinese refer to Americans with a word that means "innocent children."


Ms. Chu brilliantly analyses how Chinese thought and culture have affected Japan, Korea, and Taiwan, and how Japanese conquest and culture have had their effect on the rest of Asia.


With United States trade and political alliances shifting increasingly to the Pacific rim, it becomes ever more urgent to understand the Asian mind. Ms. Chu, born in China and educated in Taiwan, spells out the makeup of the Asian psyche as no Westerner could.



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