As president of Pokémon USA, Inc. (PUI), Akira Chiba is at the helm of worldwide business outside of Asia. Mr. Chiba joined PUI in 2002 to continue to build momentum for one of the world's most popular entertainment properties comprised of video games, trading card games, an animated TV series, movies, toys, apparel and other licensed products. PUI manages Pokémon intellectual property rights, licensing, publishing of the trading card games, brand marketing and an e-commerce business.

Mr. Chiba has spent a good portion of his career establishing the U.S. subsidiaries of various Japanese companies including Recruit Co., Ltd., Tokyo and Sumitomo Real Estate Sales Co., Ltd. of Japan.

Prior to joining Pokémon, Mr. Chiba founded New York Living Magazine, a residential real estate publication.
A graduate of Kobe University, Mr. Chiba has a degree in business administration. He currently resides in New York City.